Recall that Microsoft acquired UK mapping company Multimap last December. Back in May, Multimap B2C General Manager Jim Cruickshank was appionted Microsoft EMEA director of mapping, local and shopping. Word today that Multimap CEO Jeff Kelisky hs been tapped to be General Manager of a new Commercial Search unit, which covers Live Search cashback, MSN Shopping, local, consumer mapping, Virtual Earth and mobile. It's beginning to look like Microsoft grabbed Multimap as much for its tech and data as for its people.
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Washington Post